This week, I interviewed Michael Norris, the CMO of YouTech (a Chicago marketing & design agency).

He also hosts YouTalk, a podcast about business and marketing, which I was interviewed on a couple of weeks back about how I built this podcast and what makes a strong brand. I can't bring myself to listen yet… so, please let me know what it’s like.

This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing.

I dig deeper into how Michael went viral, before deep diving his approach to SEO: what tools he uses, how he does keyword research, where he starts with clients and how to drive commercial intent traffic. If you’re looking for an SEO refresher, this is your episode.

Oh, and in case you missed it, I wrote this article last week. It dives into a publishing SEO articles in high velocity, with some crazy use cases—next week I’m interviewing the original writer to fully get the low down. Feel free to comment on the article on Substack and I'll ask him them.

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