How Venngage built millions of backlinks and 3 million in monthly traffic.

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This is a playbook for creating viral content that drives brand awareness while generating traffic from search engines.

The playbook is based on an interview with Nadya Khoja, the Chief Growth Officer at Venngage, who joined the company when it was a fledgling startup and led their growth to 3 million organic visitors per month.

As an infographic maker, Venngage north star metric is digital sign-ups, and then conversions to the premium product. Currently, Venngage earns 150,000 new user registrations per month.

Let's break down the strategy together 👇

Venngage aims to rank highly in Google for both high-volume, low-intent searches (like ‘infographic’) and lower-volume, high-intent searches (like ‘infographic maker’). Ranking highly for high-volume search words brings significant brand awareness, whereas high-intent searches drive product sign-ups.

Venngage’s worldwide metrics (Source, SemRush)

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