How SEO Helped Supermetrics Grow to $50m ARR

Nov 9, 2022 1 min read
Supermetrics SEO journey

Supermetrics just hit $50m ARR.

That's more than 5x since Edward Ford joined the team three years ago.

And, you know what's cool?

Supermetrics earned their first $5m in revenue without a single salesperson.

With clever demand generation playbooks and a healthy focus on what actually works, they lead growth from the front.

Now they have over 120 salespeople and 30 marketers and continue to grow quickly.

In this episode, we deep dive into their remarkable growth journey.

You'll hear:

  • What channels make up their (organic) growth engine
  • Why they never gated a piece of content
  • Why marketplace optimization drove significant inbound growth
  • The role of organic acquisition and how they captured intent
  • Product-led SEO content, what is it and why does it work?
“A lot of our content was high-intent, long-tail, relatively low search volume content which could bring the product naturally without selling in any way.”

Listen to the episode here.

Tactic time: I've written a how-to guide to product-led content here so you can create 🔥 content that has high conversions but still engages the reader. This was a big part of Supermetrics' organic acquisition journey.
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