How Gets 80 Million in Monthly Traffic

Nov 24, 2022 10 min read
Investopedia SEO case study

Investopedia's my go-to site for showing off SEO best practices.

They're particularly impressive because finance is a YMYL space, which must pass strict Google guidelines on trust and authority.

And, yet, they still dominate.

Investopedia's Search Traffic
Investopedia was at 80M monthly traffic as of November 2022. Source: Ahrefs

In this article, I'm going to break down five reasons behind their success:

  1. They stay in their lane
  2. Content volume and freshness
  3. Best practice blog templates and site structure
  4. E-A-T signals
  5. Backlink profile

We'll deep dive each of these with additional examples and analyses.

New here? Check out my other SEO case studies.
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