How Investopedia.com Gets 80 Million in Monthly Traffic

Investopedia's my go-to site for showing off SEO best practices.

They're particularly impressive because finance is a YMYL space, which must pass strict Google guidelines on trust and authority.

And, yet, they still dominate.

In this article, I'm going to break down five reasons behind their success:

1. They stay in their lane
2. Content volume and freshness
3. Best practice blog templates and site structure
4. E-A-T signals
5. Backlink profile

We'll deep dive each of these with additional examples and analyses.