Articles - How the F*ck

How Investopedia.com Gets 80 Million in Monthly Traffic

members – 10 min read

Investopedia's my go-to site for showing off SEO best practices. They're particularly impressive because finance is a YMYL space, which…

Nov 24, 2022

paid – 6 min read

In the episode, Tim Hanson shared the details behind an extremely impressive growth story. For one of his former clients,…

Nov 16, 2022

public – 4 min read

BOFU keywords are not that difficult to find, usually. But what if you’re an early-stage startup with cutting-edge technology?…

Nov 15, 2022

paid – 7 min read

⚡New here? Check out our fast-growing library of SEO case studies. Product-led content weaves your product into the narrative to…

Nov 9, 2022

public – 2 min read

Want to win your entire niche in search? Everyone has that one topic or concept for which they most want…

Nov 2, 2022

paid – 6 min read

📚Related read: Check out our deep dive into Animalz own content strategy. Did you notice a couple of years ago…

Nov 2, 2022

paid – 5 min read

Animalz.co is my go-to resource for content marketing expertise. They've become widely known as the foremost experts in content…

Nov 2, 2022

public – 2 min read

Bottom-of-funnel (BOFU) keywords are used by searchers looking to buy or looking to be educated before they buy. They're high-intent,…

Oct 27, 2022

public – 5 min read

This past week I began writing an article on upselling. You may or may not have noticed, but I’m…

Oct 22, 2022

paid – 8 min read

In this article, you'll find the full strategy and the details of the Foundation-Growth-Scale SEO framework.

Oct 19, 2022

public – 3 min read

Today, I'm going to break down the three core elements of a successful SaaS SEO strategy: * The conversion hub * The…

Oct 16, 2022

paid – 7 min read

Reflecting on a 10-year career, Kevin Indig shares the lessons and stories from his time at Atlassian, Shopify, G2, and DailyMotion.

Oct 12, 2022