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Interviewee: Ian Luck, CustomerGauge
Ian Luck tells us how he got 30k organic downloads and $2m ARR from one ebook
This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.
Interviewee: Paula Monteiro, Head of Marketing, Wikitude
Paula Monteiro from Wikitude on augmented reality in marketing: Uses, trends, and adding real value
Augmented reality in marketing is booming. More and more brands are adding AR to their daily marketing mix and pushing beyond gimmicks to value-adding brand experiences. We catch up with AR expert, Paula Monteiro to learn the ins and outs of the industry.
Interviewee: Ariana Alexander-Sefre, Founder of SPOKE
Ariana Sefre on brand storytelling, purpose, and stimulating the human senses.
Stories permeate our souls. That's what makes them so powerful in marketing. We interview Ariana, serial entrepreneur and expert in multisensory experiences, branding, and storytelling.
Interviewee: Gareth Morgan, Founder, Liberty Marketing
Gareth Morgan on SEO: Best practice and innovative SEO techniques
Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.
Interviewee: Finn Lagun, Co-founder at Pasta Evangelists
Finn Lagun from Pasta Evangelists on B2C brand strategy: Building credibility and getting mission focused
Pasta Evangelists has gone from strength to strength since their launch. We hear their story from day one through to being backed by the biggest names in retail.
Interviewee: Gaetano DiNardi, Director at Nextiva
Gaetano DiNardi on generating high quality leads on a budget
Gaetano is a leading expert in demand gen. In this interview, we go through the best demand generation techniques for early-stage startups or freelancers, and look at how to ensure your leads are high quality.
Interviewee: Chris Walker, Refine Labs
Chris Walker on how to grow your organic, high-quality inbound leads through this new approach to content
Generating tons of leads to pass to your sales team is inefficient and useless. Marketers need to focus on high volume, buyer-led content and throw away the ineffective ebook strategy.
Interviewee: Will Allen-Mersh, Partner at Spill
Will Allen-Mersh from Spill on their £100,000 ad campaign and why they quickly rebuilt the product after
In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.