I hate bullshit.
So for the SEO case studies below, I told the interviewee to leave their personal interests at the door and to give away their best secrets.
And the results were...incredible.
The guests got real. They shared actionable frameworks. They shared tricks, tips, and techniques that have never been shared before.
We got the exact playbook used by each brand.
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• How to strategize a niche site - day 1+
• How to build a brand, not just for SEO
• How to win, fast
These aren't really case studies. They're full playbook. They detail the exact strategy used by each company—with an interview with the person in charge.
SEO can be a little overwhelming when you're getting started. These playbooks contain a lot more "beginner" level tips and suggestions. Whether you're a SaaS marketer or starting a blog yourself, these case studies are jam packed with great strategies ↓
From Eli Schwartz to Kevin Indig, from Monday.com to Typeform, these SEO case studies display some of the most successful strategies of our time. They're *real* results by world-class SEOs ↓
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From Peanut App to Cazoo, these B2C SEO case studies display some of the most successful SEO strategies of our time. They're *real* results by world-class SEOs ↓
From Retro Dodo to Investopedia, these SEO case studies display some of the most successful publication case studies of our time. Here's a further break down of 4 niche site examples and the strategy behind them ↓
The project management software, monday.com, is infamous for their intrusive, yet intriguing advertising campaigns.
But, did you know they’re also HOT in the SEO game, too?
Back in 2020, they were new kids on the block. They had an SEO manager but hadn’t built any kind of strategic SEO plan. But that all changed in Q4 2020.
Rotem Shay, monday’s Head of Acquisition of 8 years, was looking to diversify. And in true monday.com style their attitude was to go big, or go home.
“The head of acquisitions mindset was to just go big or go home. And that's really what you saw.”—Zoe Averbuch, Senior SEO Manager, on the How the F*ck SEO Podcast
In the 12 months that followed, monday.com:
In the How the F*ck SEO community, I was lucky enough to interview multiple people involved in the scaleup.
In part one, we learned the lessons of scale. Brad Smith, from the content production company Codeless, taught the community the critical components of an content operation that can produce 100+ articles in a month.
In part two, monday.com insiders, Eliana Atia and Zoe Averbuch, shared their perspective. We learned how their 8 years of PPC helped prioritization of keywords, and we found out what mistakes, improvements, and best practices they learned on their journey.
“If all this relied on us just being brilliant, that would be bad. I’d probably still be broke.”-Brad Smith on the How the F*ck SEO Podcast
Read the Case Studies:
Listen to the Interview:
Typeform felt like they came out of nowhere. SurveyMonkey dominated the space, but Typeform’s slick and intuitive UI put them on the map.
Jake Stainer, Typeform’s Head of Growth throughout their scaleup, was new to SEO when he joined, but built out one of the most profitable SaaS SEO strategies I’ve seen.
Typeform’s trick?
Embedding their product in their content strategy. I shared this in the How the F*ck newsletter in April 2023 which summarizes this part of their SEO strategy well:
“I guess the trick is how can you relate your SEO to your product as closely as possible and not start creating like just educational content"—Jake Stainer, Co-Founder of Skale, Ex-Typeform Head of Growth on the How the F*ck SEO Podcast
And that’s just the tip of the iceberg of what we learn in this case study. From growth modelling to rank-boosting experiments, Typeform gave us a masterclass in SEO strategy.
Key Takeaways:
Read the Case Study here.
Listen to the Interview:
Emilia Korczyńska, UserPilot’s whip-smart Head of Marketing, built up UserPilot content operation to output 40 blog posts a month.
But the potential output capability was, at one point, 29 long-form blog posts per hour.
You may be thinking, huh?! 🤨
But, yeah, that’s right. That’s the power of systems-based thinking and programmatic content compiling.
“Programmatic SEO is essentially building content at scale from templates. Typically it’s content that follows certain patterns, for example, a formulaic keyword with an interchangeable variable.”—Emilia Korczyńska on the How the F*ck SEO Podcast
In the case study, we learn how Emilia extracted product pain points and turned them into a customer-focused keyword strategy.
They tackled the bottom-of-funnel keyword patterns in priority:
They leveraged a system of database of tools → templates → automation → human editing to write these keyword patterns rapidly.
Here’s an example of some content created:
Key Takeaways:
Read the Case Study: Programmatic SEO case study
Listen to the Interview:
I recently documented a clever strategy by the team at Webflow.
They’ve turned their user-generated template library into an internal search engine.
If you search for:
Then they likely have a page for it, filled with examples and copiable components.
The best thing?
As a Webflow user, these genuinely really help get more value from the product. So by tapping into what their users are searching Google for, they’re aiding customer activation and retention.
Read the case study here.
Most case studies really suck.
Why? The incentives are all wrong. They're made by someone trying to sell to you. And, most people can't help but talk all about themselves, bending the truth along the way.
When we make case studies—we focus on the actionable takeaways. Our goal is to educate and inspire, because that's what's valuable.
If you're looking to get better at keyword research, SEO strategy, or the art of scaling your traffic, then our case studies are worth a read.
Read more about how we make them here: SEO case study template.
To create a best practice SEO case study, try to completely forget you are making a case study. If you were teaching someone exactly how you did it, what would you say?
Focusing your case study on the fundamentals of teaching, not selling, is sure to make potential customers devour every single word.
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