How to use customer calls to create content that drives revenue

Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.

“I don’t believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.”

Amen to that.

In this episode, we catch up with Yaagneshwaran Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth.

We deep dive into a couple of blog post examples to understand the philosophy and process behind them—and find out a ton of best practices for writing content that *actually* resonates with a reader.

Hope you enjoy the episode!