This interview's almost too valuable to share. From 0 followers to being one of the most influential brands on LinkedIn in six months, and here's how.

Casey Graham dropped about 100 knowledge bombs in this episode.

Casey is the CEO and Founder of Gravy, and he started posting on LinkedIn in January 2020. In just those eight months, he's built gravy into one of the most influential LinkedIn brands.

The gravy team now has four people on the sales influencer list and has seen significant business benefits from building up that brand on the platform.

In this week's episode, we've deep dived into how Casey managed this, what he posts, when, what matters, what doesn't matter and how he's supporting more than 20 team members at Gravy to build their personal brands.

How to Build an Influential Company on LinkedIn

Playbook

Casey Graham, CEO & Founder at GRAVY, first discovered the potential of LinkedIn in November 2019, while stumbling across an entry-level SDR at Gong with 35,000+ likes in a post. He committed to posting daily in February 2020, at which point nobody had heard of GRAVY. By September 2020, just eight months later, GRAVY is considered in the top three branded companies on LinkedIn and has multiple employees in the top sales influencer list.

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