Three PR Backlink Building Tactics with Real-World Examples

Sep 28, 2022 7 min read
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A rapid influx of authoritative backlinks could be the boost you need to 10x your search volume. PR is one technique every marketer can use to land 100s of backlinks over night.

New here? Check out our fast-growing library of SEO case studies and strategy teardowns.

Ever wondered how some companies get their name (and link) on famous news websites from around the world?

I'll let you into a little secret...it doesn't take a huge PR budget and insider industry connections.

All it takes is a little creativity and a little persuasive panache.

But, why bother?

Let me show you what can happen to your organic traffic when you build a bunch of organic backlinks:

It gives a huge signal of authority to your site, lifting your rankings across the board.

In this playbook, I'll walk you through three PR link-building strategies and illustrate them with real-world examples.

I'll also answer some key questions you might have, and share the real email template used to get 100s of organic backlinks in one weekend.

Let's drive 👇

Links are one of the main pillars of SEO, alongside quality content and technical implementation.

Invest in these three pillars well and you’ll win in building your search traffic. The concept is simple but the execution? Not so much.

Links are treated as a vote from other websites to your website. They say this website is an expert, it’s important, or they’ve made a great point that I want to tell my own readers about.

When Google analyses the internet, they look for who is an authority on each subject and where those sites are linking to themselves. That’s a fundamental part of who Google chooses to rank—articles being endorsed by topical, high-authority sites are likely winners.

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Links work like real-world gossip. If someone highly influential and respected says that you are an expert on a subject, that’s a much larger trust signal than if someone is not an expert. Authoritative links are key for improving your search rankings.
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